The Auction Room of Letters
By Arthur Waugh
” THE present position of the literary man in England is very
much that of
an auctioneer. He offers his goods for
sale ; other people, middlemen, come
and bid for them, and the
prize goes to the highest bidder.” I have not the
exact words by
me as I write ; nor, in a case of this sort, do exact words
matter
very greatly. It is at least true that to this effect, and
essentially
with this intention, a leading man of letters has within the
last
month delivered himself upon the art which he espouses, that he
asks us to accept, as an illustration or parallelism, this comparison
of
his calling with the huckstering of the auctioneer, and that such
a
pronouncement appears, if one may conjecture assent from a har-
monious
silence, to be received without disapproval by a large
number of his
fellow-artists.
Now in the obiter dicta of distinguished men there is
often more
food for reflection than is evident at first sight, and this
playful—
or was it perhaps a reproachful ?—metaphor of
auctioneer and
public, carries a good deal more of import on its back
than
” many such like as’es of great charge,” which are bruited abroad
into fame from day to day. It contains in little the whole story
of the
present position of authorship ; it reflects the past, it fore-
bodes the
future, and it adorns its tale by pointing a strenuous
moral
moral which these few pages will do their best to indicate. For
the
situation, which one is first inclined to laugh away as ridicu-
lous, has
its serious side as well, and it is a question whether the
time has not
arrived when we should take the literary auctioneer at
his own valuation,
and write him off the books.
The first thing that strikes one, I suppose, is the consideration
of how
immensely things have changed in the last few years to
make such utterance
as that which opens this paper possible.
Except for a few dingy and
detached houses here and there, houses
which seem to break out in the
centre of our trim red-brick lines
of villadom—like ghosts to
trouble joy—except for these (and they
are few), Grub Street is no
more. We all remember, or our
fathers at least have declared unto us, the
old-world vision of the
publisher. He was a Colossus, set up at the receipt
of custom,
under whose huge legs the wretched authors, petty men,
peeped
about, striving to rivet his attention with humble tributes of
care-
fully copied manuscript. For such as he regarded there remained
hard terms and an invidious reputation. To-day all this is changed.
It is
now the author (have we not received it on his own authority ?)
who mounts
into the rostrum, hammer in hand, and having at his
side a bundle of
type-writing, distributes to the struggling middle-
men a printed synopsis
of the material on offer, and proceeds to
start the bidding with a
wholesome reserve price. Then the
publishers continue one against the
other, pitting royalty against
royalty, advance against advance, till down
comes the hammer and
off go the copy and the profits. Nor, mark you, is the
auctioneer
contented yet ; the open market, he says, is still not open
enough
for his desires. It seems that these men of business do not know
the secrets of their own beggarly trade (have we not this, too, on
the authority of the author ?). They are the victims of a miser-
able
niggardliness which forbids them to bid to the value of the
material
material. Soon the auctioneer will do without them. He will out
into the
square, with twenty thousand copies of his novel in bales
behind him, and
will sell them to the surging public himself, like a
cheap-jack on bank
holiday. Then, even if he tires in the mid-
summer heat, and is so sadly
overwrought at night that his hand
declines the pen, he will still have had
his reward, he will have sold
himself without favour, and the family
stocking will gape with
shekels. Faugh ! ” an ounce of civet, good
apothecary !” The air
grows heavy.
We have had enough, I fancy, of this picture. In drawing it,
I doubt not,
the author who is responsible for my elaboration did
so with more sincere
regret for current circumstances than could
ever be felt by an alien to his
art ; he merely stated a fact,
and that indisputable. There is, moreover,
no possible profit in
lingering over trivial bickerings which the
complacency of one
party and the self-advertisement of another have dragged
into
the full view of the public press. Here, at least, the future
may
be trusted to take care of its own ; there can be but one
end. The purpose
of this paper is otherwise. It may be well,
perhaps, to consider by what
steps the author reached the
rostrum, what he is doing there for art, and
where he will
find himself when in the whirligig of time he is forced
to
descend. Finally, it may be asked how all this is likely to serve
letters in the future, and what sort of literature is likely to
be produced
under such conditions. For every man who sets
pen to paper, be he Laureate
or the humblest journalist, must, so
far as he
is worthy of his calling, prefer the welfare of literature to
the gains of
his own exchequer, and much of the lamentable policy
which has ushered in
this new era of letters has been due, it is but
fair to suppose, to an
honest but misdirected desire to further her
claims to recognition. Is she,
then, we may ask, likely to benefit
by
The Yellow Book—Vol. VI. Q
by this perpetual insistence upon pecuniary reward ? And if not,
where will
she suffer ?
The increase in the author’s emolument has been traced to
many sources ; yet
the most likely origin has been strangely over-
looked. A little
reflection, however, will show that the growth in
prices has advanced pari passu with the multiplication of periodical
literature. Forty or fifty years ago there were comparatively few
magazines, and the novelist was obliged to work in the large.
His every
output was a full-length novel : the making of this took
time, and the rate
of production was slow. By sure degrees, how-
ever, the taste for snippet
literature has grown and grown ; one
magazine after another has leapt into
success, and the demand for
the short story has become paramount. At the
same time com-
petition has arisen. Each new magazine desires to open with
the
best names : no author, however prolific, could keep pace with
the
whole field : it becomes necessary, therefore, for editor to bid
against
editor. The booths are set up, and business is astir.
Meanwhile, more and
more material is forthcoming : the short
stories are collected into books :
the many serials seek their
publishers. Obviously, therefore, the number of
these industrious
middlemen must increase ; the same interests come to the
surface,
and there follows a further competition to secure
book-rights.
Then follows the question of time. Editors begin to look
ahead.
If they cannot have Mr. X.’s next story, they invite a lien upon
the next but one, and in a very short
time the author finds himself
bound far into the future. Here, then, by the
simplest method of
evolution, we have the prevalent problems of competition
and
literary mortgage. And very far afield have these things led us of
late.
The air is full of rumours, the papers of paragraphs, which bear
evidence to
the strain of rivalry between men of business reacting
upon
upon authorship. We are told of one author who has bound
himself to the end
of the century to produce stories of one
kind and another to fit the dates
of his editors. Year
in, year out, in sickness or in health, in the heat of
summer
and the bite of winter, is that author fixed to his desk, pen
in hand, covering reams of foolscap, for the satisfaction of
contracts
entertained without the prejudice of circumstance.
We know of another
author, exploited by a far-seeing editor,
whose work was so universally
advertised by paragraph and table-
talk, that actually before his first
book was in proof at the printers
it had been lauded by half the papers in
London as a coming
wonder. Nor do exceptional examples of this kind stand
unsup-
ported by a common environment. The very conversation of
literature is changed : its view of its own privileges is translated.
When
two men of letters are discussing a third, do they set them-
selves to
speak of the literary quality of his last volume, of its
sincerity, its
distinction, its place in the progress of thought ?
Nine times out of ten
the subject that chiefly interests them is
the rate of pay which he
receives per thousand words. Indeed,
that same phrase, ” per thousand words
” has slain ten thousand
reputations. You might range the living novelists
now, in a list
of their own recital, apportioning their fame by that ” rate
per
thousand words.” Indeed, to hear and to read of some of them,
one
verily believes that there are authors who think, feed, and
dream upon this
rate of theirs, until they are half sick with green
jealousy when they hear
that A. and B. have ” gone up ” by a
guinea this month, while they
themselves have declined by a
shilling. And this, too, is called literary
ambition.
Indeed, the reader of these random observations will by this
time have
noticed, it may be with amusement, that they tend to
treat literature as
though it were solely confined to the modern
novel.
novel. For the present context this must be the case. The con-
cerns of the
auction-room are so far centred upon fiction alone.
For, as we have already
noticed, this activity of the middleman is
necessarily dependent on the
demand of the mob, and while it is
probable that more books are being read
in this year of grace than
in any of its predecessors, it is also certain
that at no time has the
general public been so blind to the claims of
literary merit. For
poetry it has no taste and absolutely no judgment. If
it is told
sufficiently often that a certain poem is fine literature, it
will in
time come to believe it, much as it takes its religious tenets
on
trust, because it has heard them so often promulgated. In neither
case can it appreciate for itself. For criticism, sociology, philo-
sophy
it has no ear; it seeks amusement, and it buys the latest
story. Hence it
comes that it is the field of fiction alone that is
given over to
profitable money-making ; hence, too, it follows
that the successful
novelist has come to regard the six-shilling
novel as the only vehicle of
literary expression, and has taken
himself rather more seriously than
circumstances have demanded.
Nevertheless, from a purely insular point of
view he is, beyond
doubt, a very important person. It is ungracious in an
English
man to reflect, even in passing, upon his motherland, still it
is
difficult to avoid the confession that Napoleon’s definition of
us
was regrettably true in its essentials. We are, by nature, a
nation of
shopkeepers, and the thing that sells best among us has
gained a spurious
but incalculable importance. The novelist,
therefore, has now his day, and
he is making the best of it. He
looms large in the public gaze : he fills
columns of the public
prints : the work he produces is, by virtue of its
popularity, the
literature of the hour. It only
remains to concede the situation,
and to consider whether, under the
progress of present circum-
stances, it is likely to be the literature of
the-future.
A literary
A literary critic, himself no less distinguished than the novelist
whose
words are serving us for a text, has recently expressed his
view of the
probable complications in store for the novelist. He
said, if my memory
stands good, that the prevalence of the
pecuniary estimate was resulting in
a pressure all along the line,
that the author, in demanding high terms of
the publisher, was
pressing him to such a degree that he was, in turn,
forced to press
the bookseller, and that the final result would be that the
public
would refuse to respond, and that the old machinery would be
thrown out of gear. Well, there may be truth in this, but there
is a good
deal to be said on the other side. The publisher, after
all, is no
sucking-dove, no shorn lamb which needs our poor
protection, if his grasp
of business principles is insufficient to
keep him out of unprofitable
bargains, he can only thank his own
indiscretion if he finds himself in
eventual liquidation. He starts
business as a business-man, and as a
business-man he must be
judged. He is fairly sure to take care of himself.
On the con-
trary, it is the novelist who must look to his own interests :
for it
is they and not the publishers that are in jeopardy. We have
seen
how this eternal care for pence results in injudicious contracts
;
let us now see whether these contracts will not, in reaction, end
in
a lack even of those miserable pence for which they were
contrived. We are
all slow to learn by experience, but really the
tardiness of the novelist
is amazing. You would suppose that,
with the field of literature scattered,
as it is, with dead and dying
reputations, the author would begin to lose
some confidence in the
constancy of his public, but it is just this
fickleness that he is
slowest to comprehend. He makes one immense,
phenomenal
success, and in a flash the world is all before him. He will
plant
vineyards and oliveyards, he will store up his grain in goodly
garners ; he will live happily for ever after. And all the while at
his
his ear Experience is whispering unheard, ” Thou fool ! this
night shall thy
fame be required of thee.”
The British public is the most fickle body that ever drew
together for
mutual protection, and in nothing is it more fickle
than in its literary
predilections. The idol of its afternoon is an
outcast by sunset, and the
only possibility of retaining its favour
lies in an assiduous and
heart-whole study of its inclination. The
novelist who is to continue
popular must work with every instinct
clear, every faculty alive ; he must
change his course and tack
with the popular breeze ; his eye must follow
every cloud, be
it no larger than a man’s hand, for the least shadow on
the
horizon grows in an hour into a tempest. During the last few
years
there has been success upon success that promised stability :
one
reputation has trod upon another’s heels, has passed, and
lost outline.
There is scarcely a prominent novelist of twelve
years ago who enjoys an
equal favour to-day. All this your
optimist adventurer forgets. He forgets,
too, that those grinding
contracts of his will press upon him at the very
hour when he is
least in trim for work, that in their obligation he is
bound, in
course of time, to turn out material unworthy of his best,
and
that the public, reminded of this by its critics—reminded, too,
by
a certain sense of selection which, to do it justice, it has
acquired
in its study of fiction—will have no compunction, in the
hour of
his distress, in bowing him to the door. Then the publisher,
too,
will desert his auction-room, and his occupation will be
gone.
You cannot serve Art and Mammon ; indeed, it is hard enough
to serve Mammon
alone, for any length of time, with any con-
sistency of return. And if the
novelist is likely, by mixing himself
overmuch with business interests to
compass his own financial
ruin, is it probable that he will contrive, in
the stress of his daily
avocations of the rostrum, to leave behind him the
name of an
artist,
artist, a reputation that can endure ? No man deserving the
name of author
ever yet wrote a book without some faint hope
that it might outlast
himself; that he might be raising, if not
the fabric, at least the pedestal
of a ” monument more enduring
than brass. ” Yet no book ever lived, it is
safe to say, that was
thrown off ” in feverish haste to satisfy the demands
of an impor-
tunate publisher. Nowadays, the word ‘ Dignity ‘ is
supposed
to carry with it the trail of the prig : still, every
profession,
sincerely followed, is capable of dignified repute. Where,
then,
in all this turmoil of the market, is the boasted dignity of letters
?
If ever a calling existed in England whose record was studded
with things
noble and of good report, it is the calling that can
boast the service of
Shakspeare, of Milton, of Goldsmith, and of
Wordsworth. Surely the shadows
of the great must move rest-
lessly in shame by Stratford Church and
Chalfont stream when
they learn that the literary man is, upon his own
confession and
at his own desire, translated into an unctuous auctioneer.
But
shame should not be confined to the dead : it is high time that
it
infected the living. There are signs, fortunately, that it is even
now
doing so. It may be, indeed, that we ourselves are beginning
to appreciate
that the new era of letters is not so much decadent
as vulgar ; it may even
prove that the next development of the
problem will be a return to taste
and a recrudescence of dignity.
If so, the uses of perversity will have
gained another example,
and the cause of literature will have been served
by what at
present appears the least promising of its issues.
MLA citation:
Waugh, Arthur. “The Auction Room of Letters.” The Yellow Book, vol. 6, July 1895, pp. 257-265. Yellow Book Digital Edition, edited by Dennis Denisoff and Lorraine Janzen Kooistra, 2010-2014. Yellow Nineties 2.0, Ryerson University Centre for Digital Humanities, 2020. https://1890s.ca/YBV6_waugh_auction/