ADVERTISMENT FOR SWAN ELECTRIC ENGRAVING COMPANY

This line block engraving is an advertisement for Swan Electric Engraving Company. It features a decorated letter “T” at the start of the text. The letterpress after that is set in all capital letters with a fleuron halfway through the text. A decorative tailpiece of tangled vines and foliage, shaped in an inverted triangle, appears at the bottom of the page. The text of the ad reads: “THE SWAN ELEC- / TRIC ENGRAVING / COMPANY, / NORTHUMBRIA HOUSE / 116 CHARING CROSS / ROAD [fleuron inserted here] / LONDON / TESTIMONIALS FROM / THE LATE SIR JOHN MILLAIS, P. R. A. / MR. G. F. WATTS, R.A. / SIR EDWARD BURNE-JONES / MR. J. M’NEILL WHISTLER / AND MANY OTHER / ARTISTS” There is no period or other punctuation at the end of the text.

MLA citation:

“Advertisment for Swan Electric Engraving Company.” The Pageant, 1897, viii. Pageant Digital Edition, edited by Frederick King and Lorraine Janzen Kooistra, 2019-2021. Yellow Nineties 2.0, Ryerson University Centre for Digital Humanities, 2021. https://1890s.ca/pag2-swanelectric-decorated/

magazine_images The Pageant 2 Swan Electric Engraving Company 1897 Print with decorative ornaments Advertisement Swan Electric Engraving Company

“THE SWAN ELEC- / TRIC ENGRAVING / COMPANY, / NORTHUMBRIA HOUSE / 116 CHARING CROSS / ROAD [fleuron inserted here] / LONDON / TESTIMONIALS FROM / THE LATE SIR JOHN MILLAIS, P. R. A. / MR. G. F. WATTS, R.A. / SIR EDWARD BURNE-JONES / MR. J. M’NEILL WHISTLER / AND MANY OTHER / ARTISTS”