Scholarly Commentary on The Yellow Book
The Yellow Book (1894-1897): An Overview
~ Lorraine Janzen Kooistra
In early 1894 Henry Harland and Aubrey Beardsley successfully pitched a new kind of illustrated magazine to publisher John Lane. Like the belles lettres published by Lane and his partner, Elkin Mathews, at The Bodley Head, the periodical was to be distinctive and distinguished in format, to combine the avant-garde with the traditional in its visual and verbal contents, and to appeal to a popular, transatlantic readership interested in books as beautiful objects.